Hotel partner programme · Target launch 1st December 2026
At midnight, unsold rooms turn into pumpkins. We turn them back into revenue.
SellAfter12 sells only last night's unsold rooms, only after midnight, for checkout the same morning. One or two rooms a night. You set the discount inside an agreed band, and you can close sales at any time.
One night. One narrow window.
The calendar has moved on. The room has not.
Late flights, long nights, stranded travellers.
The same morning. No second night given away.
An empty room earns zero after midnight. One controlled chance is worth more than none.
No listing, no sale and no discount visible before 00:00.
One or two rooms a night, released by you.
You choose the discount inside the agreed band.
Your after-midnight rate
You choose a discount of 30–50% off last night's best available rate.
Because normal channels can no longer sell the previous night, the offer sits outside the live same-date comparison window. Rate-parity treatment remains subject to each hotel's agreements and local rules.
The night, in five steps
Check your site for unsold rooms
Apply the agreed discount
Release one or two rooms
Confirmation by email today, PMS integration next
Guest checks out the same day
Hotel control: log in any time to block dates or close sales instantly.
Named or incognito — the hotel decides
Incognito protects the brand and still sells the room.
Show the district, star category, room type and amenities.
The hotel name stays hidden until the booking completes.
Prefer full visibility? Publish the name from the start.
Limited partners in every district
A deliberately small local selection protects every partner.
One hotel per district
One hotel per district
One hotel per district
Per district or neighbourhood. First come, first served.
What we need from each hotel
A short agreement turns a sliver of unsold inventory into new revenue.
- Rate
- 30–50% off last night's best available rate
- Inventory
- One or two rooms available each night
- Content
- Approved room descriptions and images from your website
- Fulfilment
- Honour every confirmed SellAfter12 reservation
Where we are
Hotel partner onboarding is open, district by district.
Planned launch of the after-midnight booking window.
Hotel portal controls, then direct PMS integration with OPERA where applicable.
Questions hotels ask
Does this undercut our own website?
Nothing is listed, sold or discounted before 00:00, and the rooms on sale are for a night your own channels can no longer sell.
How much inventory do we commit?
One or two rooms a night, released by you. There is no broader commitment and no minimum number of nights.
Can we stop sales on a busy night?
Yes. Log in to block dates or close sales instantly; automation only runs while it is open.
Who sees our name?
Your choice. In incognito mode the guest sees district, star category, room and amenities; the name is revealed once the booking completes.
How do bookings reach us?
By email at launch, with the hotel portal for controls. Direct integration with OPERA, where applicable, is in development.
How many hotels join per district?
One 5★, one 4★ and one 3★ hotel per district or neighbourhood, first come, first served.
Reserve your district before the hotel next door.
Find your hotel, check what we gather about it, set your after-midnight rate and sign the agreement online. You can stop at any point and finish later.